Growth Marketer – Squareme Technologies Nigeria Limited in Lagos, Lagos State

Squareme Technologies Nigeria Limited is currently seeking applicants for the position of Growth Marketer in the Lagos area. The available job type for this position is Full-time.

We are specifically looking for individuals who possess strong skills and have a minimum of beginners/seniors in the field. In addition to technical expertise, we highly value honesty, discipline, and a strong sense of responsibility in our employees.

Squareme Technologies Nigeria Limited operates within the (according to the company) industry. If you are interested in applying for this position and becoming a part of our company, we encourage you to submit your application.

Job Information

Job Description

About Squareme

Squareme is a financial technology company aspiring to be Africa’s premier financial service provider. We are on a mission to revolutionize the financial sector by offering innovative digital solutions and unparalleled customer service. Our products, Squareme and Fundr, are making strides in providing seamless and secure transactions to individuals and businesses across Nigeria.

We are a team of forward-thinking, experienced professionals committed to customer satisfaction and financial sector improvement. If you are passionate about leveraging cutting-edge technology to make a meaningful impact, then Squareme is the place for you.

Role Overview:

As a Growth Marketer, you will be responsible for developing and implementing growth strategies to increase the user base and enhance customer engagement for our company. You will use data-driven insights to identify new opportunities and optimize existing channels to increase customer acquisition, retention, and revenue.

Key Responsibilities:

1. Strategy Development:

• Develop and implement comprehensive growth marketing strategies that align with company goals.
• Identify and prioritize growth opportunities based on data-driven insights.

2. User Acquisition:

• Develop and execute data-driven growth strategies to drive customer acquisition, engagement, and retention across various channels, including paid advertising, social media, email, and referral programs.
• Optimize campaigns through A/B testing, performance analysis, and iteration.

3. Customer Retention and Engagement:

• Develop and implement strategies to increase customer retention and lifetime value.
• Continuously optimize campaigns and channels to maximize return on investment (ROI) and customer lifetime value (LTV).
• Utilize email marketing, push notifications, and in-app messaging to engage users and drive repeat usage.

4. Data Analysis and Reporting:

• Develop and implement strategies to increase customer retention and lifetime value.
• Utilize email marketing, push notifications, and in-app messaging to engage users and drive repeat usage.

5. Collaboration:

• Collaborate with cross-functional teams, including product, engineering, and design, to develop and implement growth initiatives and experiments.
• Collaborate with the content and design teams to create compelling marketing assets.

6. Market Research:

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Use insights to inform growth strategies and product development.

7. Experimentation:

• Design and execute growth experiments to test hypotheses and discover new growth levers.
• Implement successful experiments at scale to drive sustainable growth.

8. Budget Management:

• Manage growth marketing budget effectively, ensuring maximum ROI from spend.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• 3+ years of experience in Growth marketing, preferably in a fintech or startup environment.
• Strong understanding of digital marketing channels and tactics.
• Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).
• Experience with marketing automation and CRM tools (e.g. HubSpot, Salesforce)
• Experience with A/B testing and data-driven decision-making.
• Excellent communication and collaboration skills.
• Creative thinker with a problem-solving mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of the fintech industry and regulatory environment is a plus.

Additional information

At Squareme, we take pride in letting you show us how it’s done, we exchange ideas, make lifelong friends and forge great memories. We never settle for less than the best in all we do. We value diversity and treat all employees equally, regardless of race, colour, religion, national origin, sex, age, marital status, disability, political affiliation, physical appearance, or family obligations.

Some of the benefits you enjoy are:

• Hybrid Work Culture (3 days onsite, 2 days offsite)
• Opportunity for growth and development
• Health Insurance
• Pension
• Paid Time Off

Job Type: Full-time

Pay: ₦3,00,00.00 – ₦4,380,00.00 per year

Experience:

• Growth Marketing: 3 years (Required)

Application Requirements

• Relevant formal education
• Work experience in the related industry is a plus
• Ability to adapt and learn quickly

Company address